With the realease of Windows 8, many of the Windows users were unsatisfied with the adjustments made to their operating systems. Many have claimed that the radical change in behavior needed for Windows 8 has caused them to revert back to over versions of Windows, it has reduced the market share of Windows by a small margin.  The main goal of Windows 8 was allow the operating system to be easily integrated between mobile devices as well as computers, however with this change it started to alienate PC users and therefore started reduced its market share by a little.  With the new operating system being announced recently, Microsoft has tried to step back from the radical redesign that alienated PC users as it may has disrupted many essential features in the old version of windows which was the easy to use interface and the comfort of having the same format for its Operating System.

I believe the move to quickly implement the new operating system for windows was a smart move by the company, it tries to fix its previous issues while trying to quickly maintain its brand image and value. The marketing strategy to skip Windows 9 and head straight for Windows 10 is a good idea,  it not only tries to fix the problem with the old Windows but also tries to create a sense of innovation and new generation with the implentation of the number 10 to repair its brand image and regain its market shares.

References:

http://www.theglobeandmail.com/technology/tech-news/microsoft-skips-a-number-to-unveil-windows-10/article20858320/