In response to Cassandra’s blog post on Pepsi, she stated that “Pepsi has positioned itself as a follower and repositions the competition.”, I believe this is a valid view point in the stance Pepsi is trying take. However i would have to disagree with her, Pepsi is definitely trying to take on Coke as the main competitor for the “coke” drink. We can see for example in this advertisement.

In this ad, we can see Pepsi’ trying to market itself as the main soft drink choice of consumers, however coke quickly decided to come up with a response to this advertisement by saying “Everyone wants to be a hero”. It is clear that Pepsi is trying to directly compete with Coca Cola instead of being a follower. The main reason Coca Cola is able to lead the soft drink industry is because of its decision to create multiple products related to the Coca Cola company instead of focusing on the “coke” drink like Pepsi. With Coca Cola, they have created Vitamin Water and other products which help to increase the brand image of the company not only from the Coca Cola point of view but also from a soft drink point of view which i believe is the reason Coke is able to trump Pepsi in the soft drink industry.