Marketing in details – every color matters

When we start to design a blog or website, we tend to just find one that is pretty. What we need to investigate is that every color appeal to users in different ways so depending on the theme of your website, the colors used need to match.

Guide to the emotions that colors invoke

(Source: http://pamorama.net/)

The impact of colors is simply the result of our brain. There is nothing to do with the childhood or some tragic trauma of an individual. That means if you know to use color, you can appeal all the readers who browse your site.

Color decides the major theme of the site. It impacts readers emotion thus their decision making process. Kissmetrics created this infographic to explain how each color influences readers.

How colors affect purchases

Bottom line is that do not overuse many colors as it will not serve its purpose. Pick a theme of colors and focus on it. Use some a few other colors that serve your marketing goal only if needed.

 

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