Lead magnet is the “free” offering of contents and tips on websites. This is free because you will receive it in exchange of your contact information such as your name, email and phone number. Once you receive the offers, your contact information will be used for the website to send you all other information related to the topics on the website.

To reveal the power of lead magnet, you will need to prepare a consistent calendar to send material in both subject matter and marketer perspectives that potentially convert your readers to buyers (because the ultimate goal is to convert sale.)

So what would be some good ideas for lead magnet? Typical material such as daily tips and how-to guides on a subject are a decent type of content to appeal to users. Whitepaper is another idea for lead magnet but it requires a lot of effort to manufacture one (this is like a book.)

Toolkit is another good lead magnet as it is usually practical and ready-to-use. When users download it, they do not need to dive in for long before they understand. Toolkit then is a more promising lead magnet that generates recurring users, thus converts to sale.

Bottom line is that people have very little time. So all the contents of a lead magnet should be straight forward, specific, easy to understand and practical.  When people see the values by actually applying the contents, they are likely to become loyal to your advice.