In her Comm 101 Blog, Ingrid Bakke discussed driverless transit that is due to roll out in Switzerland by 2016. This project, carried out by BestMile, will revolutionize the transit industry. Miss Bakke analyzed some of the pros and cons of driverless transit such as the cost saving measures and potential accidents. I believe the biggest issue will be gaining public trust.
Opinions are mostly spilt when it comes to trusting driverless vehicles. This is the largest hurdle auto manufactures face as they attempt to sway public opinion into putting their lives in the hands of a machine. It will take a serious marketing campaign to get the public completely on board with autonomous cars. It appears the marketers job will be made a bit easier though as the data is on their side. Google’s driverless car has only reported 11 accidents after driving more than 1.7 million miles.
Unfortunately, consumers are not always rational and are more willing to take risks such as driving when they perceive having more control over the situation. BestMile has positioned itself nicely however, as consumers will be forced to try their product while taking public transportation. This government contract will prove to be a vital component in expansion for BestMile, as consumers will begin to see their product works safely and efficiently.
Media References
Figure 1: http://techfactsa2z.blogspot.ca/2013/04/driverless-car.html
Figure 2: http://www.digitaltrends.com/cars/first-autonomous-buses-debut-in-spring-2016/