Troy Occhipinti wrote an article on the unethical use of artificial flavourings in their fries to increase revenues and sales. The article focused on McDonalds’ use of beef flavourings to add to the taste of their french fries. He commented on how this angered the vegetarian community as well as the Hindu peoples. Troy commented on the lack of ethics in this practice and that without this sales of french fries would have been lower because of taste and dietary restrictions.
McDonalds is wrong for doing this. Making their french fries known to consumers as a “vegetarian” option was truly unethical. Some consumers chose to eat these fries for the sole reason that it was one of the few things on their menu that, was to their knowledge, vegetarian. Dietary restrictions due to choice of being a vegetarian or religious reasons are a very real matter for these people. By not fully showing the ingredients of their menu items, McDonalds infringed on their faith and/or personal way of living. 
I was shocked to find this about McDonalds. Troy really exposed the unethical practices of this Fast-Food giant. The problem is that I believe that there are an abundance of cases like this in the world, especially in the Fast-Food Industry, that haven’t and maybe will not be found. Oh and did you know that they also put sugar in their fries? Look at their recipe here.