The reason behind the continued success of the Porsche brand lies in the name brand. Porsche vehicles were initially established as a sleek, beautiful, yet simple machine that performed exactly the way the consumer wanted it to. They combined innovation with tradition. Porsche has been so successful throughout its years because they were able to maintain that image throughout their new models. An example of this is the new Porsche Cayenne.

In the past Porsche has produced approximately 600,000 Cayennes, and each time they have reinvented their ideas of tradition and innovation within the SUV. Porsche started as a performance vehicle maker who had great success in motor-racing back in 1964, and built on that success to build performance street cars. This was their PoP(Point of Parity) that got the recognition in the automotive industry. Nowadays Porsche is know for it practical, yet fun vehicles that fit the needs of the wealthy family man. Porsche has many models, none being as practical as their Macans(SUV), Cayennes(SUV), and Panameras(Sedan); which can produce up to around 550 horsepower depending on the engine type. These PoD(Points of Difference) are what make Porsche stand out in their category and have made their brand so successful in past years.

http://press.porsche.com/news/release.php?id=843

Read more about the new Cayenne- http://www.theglobeandmail.com/globe-drive/news/trans-canada-highway/the-suv-that-saved-porsche-gets-an-update—with-gusto/article20575090/

As R. Edward Freeman stated; “For any business to be successful, it has to create vale for its stakeholders”, and in CVS’s case, its customers, employees, and mainly, it’s communities. CVS stopped selling its tobacco products. This step was due to the fact that per day, thousands of children under the age of 18 would try a cigarette, leading to horrible outcomes such as lung cancer or even premature death. This means that CVS is trying to benefit its customers and especially its community. CVS estimated that this action would cut approximately $2 billion off of its sales. However, the idea behind the anti-tobacco movement was to influence its community, and other similar retailers to follow suit. This would generate a healthy environment for the children, and adults of the community. If the stakeholders view this action as beneficial to themselves, they will most likely be more inclined to purchase their products at a CVS location in the future. The entrepreneurs of CVS decided that cutting tobacco sales would benefit all of its stakeholders, especially consumers and communities, resulting a successful business decision.

Link to CVS article: http://www.nytimes.com/2014/02/06/business/cvs-plans-to-end-sales-of-tobacco-products-by-october.html?_r=0

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