This article is a response to Brendan Lancaster’s blog post on the new Apple iPhone. https://blogs.ubc.ca/blancaster/
I agree with Brendan’s post on the new Apple iPhone. He made some very distinct points, however, I would like to analyze how Apple has come into their position of power in the market, and how they are able to continue to sell so many of their products.
Apple’s first iPhone was introduced in January of 2007 and was a revolution in the cellular phone market. They advertised it as a computer, that happened to be able to make calls and play music. By 2007 the cellular phone market in general was very strong and even though the Apple brand name was not the first brand to actually produce cell phones, the iPhone was still a revolution. At the time typical smartphones usually combined cell technology and internet. The iPhone was the first to create a cell phone that combined internet, music, easy usage, touch, and call technology. Apple was two years ahead of the market.
Since Apple was so far ahead of the market and was actually the first company to create such a great initial product, they were able to establish a place in the mind of the consumer. According to the book by Al Reis and Jack Trout, “The easiest way of getting into peoples minds is to be first”. Apple has established such strong presence in the market because they were the first to create such a revolutionary smartphone. However, this is currently only as of right now. I do not know what will happen in Apple’s future. Companies can begin to slip in the rankings, meaning they could drop the ball and become inferior to another company, such as android. Currently Apple is at the top, but I foresee them loosing their innovation(such as in their iPhone 6) due to the lack of incentive in the market.
Other Links:
http://lurnq.com/lesson/Why-iPhone-is-so-successful/