As I was browsing through blog posts, I came across a post by Steve Blank. This post really caught my eye. It outlined scalable startups in local and global markets. He described a very common mistake made by emerging entrepreneurs who are interested in becoming global leaders in the industry in regards to local expansion and the effect it has on potential global expansion.  Many companies prepare  for only a certain region of development, as opposed to preparing for expansion into the global market consisting of other potential countries and areas.

I chose this post because it goes deeper than what we have learned in class and explores real life examples that are extremely relevant when considering entrepreneurship as a career path. Steve Blank explained how local startups can only expand into industry defining companies if the company prepares for factors such as global distribution and market research. A company needs to go into major countries such as the U.S. or China to research manufacturing, distribution, and the customer segments that come with the territory. Only once the preparations for global development have been made will the company be able to aim for an industry leading position in their target market. Steve Bank also included a startup playbook which outlined the steps needed to build a scalable startup.

This Post really got me thinking about the many factors that are needed when considering a career in entrepreneurship. One really needs to be passionate about what they do in order to have even a slight chance at success in the marketplace.

Link: http://steveblank.com/2014/10/31/born-global-or-die-local-building-a-regional-startup-playbook/