Microsoft has finally secured its acquisition of the web-based, video and audio calling giant Skype. But it wasn’t cheap. Even though Microsoft purchased the company for 8.5 billion, almost three times its value less than two years ago, it ensures that Google and Facebook did not. Even though they paid a hefty price, Microsoft feels that they are acquiring a company with services that are core to their mission and technological direction. They will now begin the difficult task of incorporating Skype’s services into all of their
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products. Hopefully the use of Skype’s technology will increase the appeal for Window’s powered smart phones, which have almost no market presence. The benefit of Skype is that their audio and video calling service can be used with almost any type of platform or device. This will now decrease the gap between companies like Google and Apple, who have successfully created technology that is dominating the smart phone and tablet industries. Microsoft finally has a way of differentiating themselves from the competition. If they can successfully integrate this technology into their products it could be exactly what they need to gain the competitive advantage they have been lacking for the last decade.