It’s interesting how consumers can identify a brand by colour alone. Take Tiffany&Co for instance. You see the colour, and BAM. It’s Tiffany. It reminds me of the exercise we did in class where we had a portion of a logo, and being able to tell most of the brands. Scary how much advertising, logos and the like we see in our short lives.
It’s almost like typing typing with only the first and last letter correct, with the rest of the word mixed up. It’s fascinating, really. I’ve actually seen an advertisement doing this… and i understood what it was saying. Human brains are pretty powerful.
For me, I can tell a Final Fantasy logo by it’s art. If you take out the words, i’ll still be able to tell. The art is distinct enough that consumers can identify it as Final Fantasy. It’s probably one of the main reason why they have kept the same logo style throughout the entire series. They’re basically molding consumers to be able to tell their logo apart from any other. The same can be said for any company. Logos and brand colours are made so that consumers have a shortcut to identifying their brand. I see green and red, i think of Christmas. I see pink, and i think of breast cancer. It’s a powerful tool that marketers take full advantage of.
The Collection of Final Fantasy Logos