Well think about how many people are currently using Facebook. A lot. Is there an identifiable, reachable, substantial, responsive and profitable segmentation that Facebook hasn’t reached yet? Not that I can think of. Everyone uses Facebook right? In fact, Facebook, which started as a social networking site for college students to connect with each other, quickly expanded to a place where you can connect with your kindergarten friends, favorite celebrities, favorite sport stars, your parents and even your potential employers! So what is there left to do for Facebook’s marketing team? Does this mean Facebook doesn’t need to market itself anymore?
The answer is no. One point that people often overlook is that marketing involves interacting with businesses (B2B) as well. Facebook is not only for the college kids and the high schoolers and such, it’s for the app producers that wants Facebook users to play their game and for the companies that want to reach you and inform you of something through their ads. To think even further, Facebook could expand to develop some sort of social networking engine that could be sold for businesses to use privately: A company-wide Facebook. When that expansion happens, they’ll need marketing to attract companies and sell that service.
So while it might appear that Facebook has reached the end of its growth stage and therefore does not need marketing anymore, it’s not true! There is always room for…marketing!