McDonald’s New Business Opportunity – “Going Green”
Sep 25th, 2010 by Tsz Wai Jenny Ng
The Green Mcdonald's
People living in the 21st century want to have a more sustainable environment. “Going green” is an effective way to attract new consumers and not loose any old consumers at the same time.
McDonald’s is trying to be more environmental friendly as a new “selling point”. Recently, the restaurant has added more healthy food, such as many salads, or products with vegetables or fruit into the menu. Also, it has used a new fryer called “The Low Oil Volume Fryer. The fryer allows restaurants to cook the same amount of product while using approximately 40% less oil; the machine also reduced packaging waste for markets using “jug-inbox” oil delivery.
Most importantly, it has changed its traditional red colour for its sign to a deep green colour in German, Britain and France McDonald’s restaurants.
“Going green” might only be a manage skill to attract more customers for many of the companies. However, it is important to reduce any impact to our environment despite the reasons behind it. McDonald’s is a very good example on how to improve their public images and become more environmental friendly. This would not only benefit the company but everyone and the future generations as well.
“McDonald’s rolling out green logo in Europe”
Associated Press, November 23, 2009
< http://www.msnbc.msn.com/id/34111784/>
Picture from
<http://www.carycitizen.com/wp-content/uploads/2009/09/GreenMD.JPG>
