A New Type of TV Brought to You by Google!
Oct 5th, 2010 by Tsz Wai Jenny Ng
An existing corporation always has to come out with new business ideas to compete with others in the market. In one way, revenue would be increased. In other way, new products maintain the customers’ interest.
Google has always positioned itself as the searching engine in customer’s mind. Recently, it is also involved in the cell phone market with its new Android smartphone. Even though the smartphone is not as successful as the iphone from Apple Inc., Google has developed another new product to try to gain a market share. The new Google TV device combines regular television programs with internet functions. Customers could surf the net and use apps on the television, just like a bigger version of the smartphone.
This product seems very appealing. However, why would customers buy a television to access the internet when a computer is always handy? Also, people could easily connect their computer to the TV for a bigger screen. It is unquestionable that Google generates a new purpose to television but will this TV be successful to cause a similar “iphone” trend? Furthermore, Google has not informed the publicthe cost of the device. If this “special” television has a higher cost than a normal television, it would be hard for Google attract a lot of customers.
“Google TV due this month in U.S.”
CBC News, October 4, 2010
<http://www.cbc.ca/money/story/2010/10/04/google-television.html>
Video:
What is Google TV?
Google, June 15, 2010
<https://www.youtube.com/watch?v=vS0la9SmqWA>