{"id":90,"date":"2012-02-07T22:08:34","date_gmt":"2012-02-08T06:08:34","guid":{"rendered":"https:\/\/blogs.ubc.ca\/tszwaing\/?p=90"},"modified":"2012-02-07T22:08:34","modified_gmt":"2012-02-08T06:08:34","slug":"the-butt-brush","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/tszwaing\/2012\/02\/07\/the-butt-brush\/","title":{"rendered":"The &#8220;Butt Brush&#8221;"},"content":{"rendered":"<p>What would cause you not want to shop at a particular grocery shop? Drew McLellan has written an interesting <a href=\"http:\/\/www.drewsmarketingminute.com\/2007\/09\/whatever-you-do.html\">article<\/a> pointing out that one of the negative motivators for grocery shoppers is the \u201cbutt brush.\u201d They are less likely to purchase a product if they were brushed by another customer. In fact, the grocery shops in Vancouver has wide aisles. \u00a0So, I never had such experience.<\/p>\n<figure style=\"width: 432px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/media.cleveland.com\/nationworld_impact\/photo\/shoppers-stock-up-on-groceriesjpg-603950a3f2ec0c67_large.jpg\" alt=\"\" width=\"432\" height=\"287\" \/><figcaption class=\"wp-caption-text\">A Packed Grocery shop<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>However, I totally agree with McLellan\u2019s opinion \u2013 \u201cin every industry, there is the equivalent of the butt brush.\u201d\u00a0 Businesses often only focus on consumer \u00a0behaviour to indentify interested buyers.\u00a0 It is equally important to understand what causes consumers to turn down the product.\u00a0 The weakness of the products could be turned into opportunities for product improvement. This could possibly develop a new competitive advantage and a new marketing strategy for the organization.<\/p>\n<p>Another example of a negative motivator for many businesses would be the line up.\u00a0 Having a line up could have two meanings for the company.\u00a0 It shows that many people are willing to buy the products, but at the same time, \u00a0potential customers could be frustrated by the waiting time which might lead to giving up on their purchase.\u00a0 The influence factor in this case would be the lifestyle (busy life with no time shopping) or the attitude (have no patience at all) of the consumers. Many organizations have realized this buyer behaviour.\u00a0 Groceries store such as Superstore has many cashiers and express lanes in the stores.\u00a0 Also, the self-service check-outs are implemented to avoid people lining up to pay.\u00a0 This not only stops consumers from leaving, it also adds value to the customers and creates a new selling point for the company.<\/p>\n<p>&nbsp;<\/p>\n<figure style=\"width: 516px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/codinghorror.typepad.com\/.a\/6a0120a85dcdae970b0120a86e0c81970b-pi\" alt=\"\" width=\"516\" height=\"420\" \/><figcaption class=\"wp-caption-text\">The Self-service Checkout<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Every company should ask themselves the same question \u2013 \u201cwhat causes our customers to turn down the products and go shop somewhere else?\u201d<\/p>\n<h2><\/h2>\n<div><\/div>\n<div>McLellan, Drew, &#8220;Whatever you do, don&#8217;t brush their butt&#8221;<\/div>\n<div>Drew&#8217;s Marketing Minute<\/div>\n<div>&lt;http:\/\/www.drewsmarketingminute.com\/2007\/09\/whatever-you-do.html&gt;\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What would cause you not want to shop at a particular grocery shop? Drew McLellan has written an interesting article pointing out that one of the negative motivators for grocery shoppers is the \u201cbutt brush.\u201d They are less likely to purchase a product if they were brushed by another customer. In fact, the grocery shops [&hellip;]<\/p>\n","protected":false},"author":3009,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-90","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/tszwaing\/wp-json\/wp\/v2\/posts\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/tszwaing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/tszwaing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/tszwaing\/wp-json\/wp\/v2\/users\/3009"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/tszwaing\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":4,"href":"https:\/\/blogs.ubc.ca\/tszwaing\/wp-json\/wp\/v2\/posts\/90\/revisions"}],"predecessor-version":[{"id":94,"href":"https:\/\/blogs.ubc.ca\/tszwaing\/wp-json\/wp\/v2\/posts\/90\/revisions\/94"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/tszwaing\/wp-json\/wp\/v2\/media?parent=90"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/tszwaing\/wp-json\/wp\/v2\/categories?post=90"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/tszwaing\/wp-json\/wp\/v2\/tags?post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}