Have you ever tried to establish a small scale of business but gave up because of expensive marketing expense? However, have you thought of turning YouTube into a free but effective marketing too?

I am definitely addicted to YouTube. Every time I click on Chrome on my computer, the first website I connect to is YouTube. Besides watching music videos, TV shows and funny videos, I discovered that a lot of people successfully use YouTube as a free marketing tool.

In my YouTube subscription accounts, there are few successful examples. To bgin with, I like watching the videos of those beauty bloggers which introducing the latest fashion trend, their favourite cosmetics of the month and the make-up techniques, etc. I think most of the girls have a list of beauty bloggers which they are following. Besides watching their videos, I discover that most of them are running their own business in selling clothes or cosmetics products. Their popularity in YouTube does help them to boost the sales of their shops. By building up a positive image and publishing videos on YouTube time to time, they can accumulate a group of followers which also become a potential customers of their shops. Then, simply by mentioning their products in their videos, people who subscribed to their channels will start to be interest in their products and the video turns out to become a free advertisement of their business.

Not only beauty blogger, I have found my guitar teacher through YouTube too. My guitar teacher successfully makes use of YouTube as one of the way to recruit students. He establishes a channel in YouTube which contains of all the videos showing his electric guitar covers of some pop songs. His channel is now having over four thousands subscribers and builds an image of senior electric guitarist. YouTube definitely helps him to attract students like me.

With the variety kinds of social media, marketing can be done online with low expenses or even free. YouTube is not just a sharing and relaxing site but it can also help you a lot in doing business and advertising.