Lululemon Athletica previously claimed that a line of their clothes was made out of seaweed fibers. This was ultimately proven to be false, as a laboratory test on the fabric was performed. Their supplier of the seaweed fiber, a company named Smartfiber, states that it holds no liability for the accuracy of there being seaweed in their fiber. Lululemon has grown rapidly in popularity due to their claims of their clothes improving health. They have not tested the “seaweed” fibers themselves, and have continued to advertise their apparent seaweed clothing line. I believe that Lululemon cannot be given complete blame for this false advertisement. Since the company was new at the time, they could not have afforded product testing. With this, they could not have known that they were responsible for unethical business, and false advertisement. I myself am still attracted to their proven comfortable products, even though Lululemon was verified to be untruthful. Even though Lululemon claimed their quality of clothing to be much more superior, it lives up to that standard, truly being much more comfortable than traditional athletic clothes and one of a kind. In my opinion, the unethical blame should be directed completely towards Smartfiber.
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