A flavoursome two-dollar beverage that can prevent the flu?
Vitaminwater sounds too goo to be true. Their marketing and advertising claims are subjects of ethical controversy, as Vitaminwater has been making many false claims.
Such claims include advertisements that states how “flu shots are so last year”, “more vitamin C, more immunity”, and how Vitaminwater supports a healthy immune system which ultimately prevents illness completely.
The majority of consumers would fall for these false claims, however more experienced consumers will indeed scan the nutrition label before purchasing a product that seems to be unbelievable.
Vitaminwater not only contains a minimal amount of vitamins, but more sugar than a can of pop and a ridiculous amount of calories per bottle.
So is it worth all that just to get a little bit of vitamins? Consumers can easily turn to eating healthier or taking a multivitamin for benefits without the side effects.
The false claims Vitaminwater has been making are subject to ethical debate. It is not morally proper to make claims such as how drinking Vitaminwater will prevent illness when the ingredients of Vitaminwater clearly suggest development of future health problems.
Vitaminwater must understand that many consumers do trust everything that is marketed to them. Theoretically, Vitaminwater could be causing many diseases and illnesses linked to the rapid consumption of Vitaminwater by consumers who truly believe of these claims.
Ethical marketing must be emphasized in the business community, as many consequences within consumers will eventually occur. Companies are unethically marketing their products in an attempt to create more profits, however they must think of the way they are treating consumers. Consumers are the ones who are buying their products, right?
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