What did you just watch?
Robin Thicke, T.I., and Pharrell’s new marketing tactic aimed to gain popularity and attention in hopes that their music will be exposed to more people. You actually watched the rated version. Robin Thicke’s main release is almost the same video however with the female dancers being completely topless. Just in case you did not watch the music video, to describe it, one word can be used: Random.
We’ll, they definitely got my attention. But did I look for other music from them after my attention was grabbed by this video?
No, not purposely, but I did find myself clicking the link to Robin Thicke’s VEVO/Youtube channel where I was bombarded by all of his other music videos. I also have the song stuck in my head…
Maybe it’s because I am a huge fan of music, and already know about Robin Thicke, T.I., and Pharrell’s other music. If one were to watch this video without knowing who Robin Thicke, T.I., or Pharrell were, they would probably browse their music right after.
Robin also chose to show the words “#Thicke” on the screen every couple seconds throughout the video. This could be interpreted as a “hashtag” on Twitter, Instagram, and many other social media platforms of the current day. This shows that he is indeed looking for more popularity.
Apart from increasing attention to the three artists, the video itself may also cause many different views and opinions on Robin Thicke, T.I., and Pharrell.
In my opinion, I do not believe that the music video is anything wrong in our current society, however I do believe that Robin Thicke, T.I., and Pharrell could have raised the same amounts of attention through a proper music video as opposed to the pointlessness and randomness in this video.
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