{"id":142,"date":"2014-10-24T22:48:35","date_gmt":"2014-10-25T05:48:35","guid":{"rendered":"https:\/\/blogs.ubc.ca\/tung\/?p=142"},"modified":"2014-11-18T14:55:21","modified_gmt":"2014-11-18T21:55:21","slug":"new-digital-marketing-stats","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/tung\/2014\/10\/24\/new-digital-marketing-stats\/","title":{"rendered":"NEW Digital Marketing Stats"},"content":{"rendered":"

\"kraft_2012_logo_detail\"<\/a><\/p>\n

I recently stumbled upon 10 new digital marketing stats:<\/a><\/p>\n

1. Facebook posts with only 40 characters\u00a0get 86 percent more engagement<\/strong>,\u00a0according to researchers<\/a>\u00a0Daniella Franco and Kimi Mongello.<\/p>\n

2. Yahoo’s revenue from display ads in the third quarter, $447 million,\u00a0was down 5 percent<\/a>year over year. Search, where Yahoo has a deal with Microsoft\u2019s Bing, looked much better for the Sunnyvale, Calif.-based company\u2014price-per-click was up 17 percent<\/strong>\u00a0leading to a 4 percent rise in revenue.<\/p>\n

3.\u00a0<\/strong>Kraft is collecting<\/a>\u00a022,000 different kinds of data\u00a0<\/strong>from its 100 million online visits each year. The packaged-goods marketer employs such stats from 500 segments of consumers to buy ads against.<\/p>\n

4. Tumblr now has\u00a0420 million monthly visitors<\/strong>\u00a0and\u00a0has grown to 205 million blogs<\/a>.<\/p>\n

5. Two-hundred-and-sixty of the world’s biggest brands are\u00a0marketing on Tumblr<\/a>, per Yahoo chief Marissa Mayer.<\/strong><\/p>\n

6. Visa\u00a0orchestrated real-time marketing<\/a>\u00a0based on\u00a0social data<\/strong>\u00a0in 65 countries<\/strong>\u00a0during the World Cup.<\/strong><\/p>\n

7. Foursquare hit\u00a055 million registered users<\/strong>, increasing its\u00a0audience by 15 million<\/a>since roughly the same point in 2013.<\/strong><\/p>\n

8. During August\u2014the first month it unbundled into two apps, Foursquare and Swarm\u2014the company reported that it saw a\u00a054 percent lift in users<\/strong>\u00a0compared to the same month last year. Jeff Glueck, chief operating officer for the mobile-social app, explained that “a third of our users are using just Foursquare, one-third are only using Swarm, and a third are using both apps every 30 days. We really feel this confirms and validates our assumptions going into the unbundling.“<\/strong><\/p>\n

9.\u00a0Sixty percent\u00a0<\/strong>of the 3,044 millennials surveyed by Cassandra Report said that they leaned on social media to follow the news, per\u00a0Digiday<\/a>.<\/strong><\/p>\n

10. During its third-quarter earnings report, Amazon\u00a0revealed<\/a>\u00a0an\u00a0operating loss of $544 millio<\/strong>n, more than 20 times what was hemorrhaged during the third quarter 2013.<\/p>\n

\n

Of all the new statistics, I found that the fact that Kraft collects so much information about its users is very interesting. This really shows how technology has allowed companies to learn a lot about consumers, and use that to their advantage. They could be using this information to personalize marketing content, and generate more sales.<\/p>\n

This also reminds me of the recent upcoming of many companies who collect marketing data for other companies. This shows how much value all this data is to companies, and how the internet and technology has completely changed the business world. Companies who are not using any digital analytics are going to suffer in the long-run!!<\/p>\n","protected":false},"excerpt":{"rendered":"

I recently stumbled upon 10 new digital marketing stats: 1. Facebook posts with only 40 characters\u00a0get 86 percent more engagement,\u00a0according to researchers\u00a0Daniella Franco and Kimi Mongello. 2. Yahoo’s revenue from display ads in the third quarter, $447 million,\u00a0was down 5 percentyear over year. Search, where Yahoo has a deal with Microsoft\u2019s Bing, looked much better […]<\/p>\n","protected":false},"author":9138,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-142","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/tung\/wp-json\/wp\/v2\/posts\/142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/tung\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/tung\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/tung\/wp-json\/wp\/v2\/users\/9138"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/tung\/wp-json\/wp\/v2\/comments?post=142"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/tung\/wp-json\/wp\/v2\/posts\/142\/revisions"}],"predecessor-version":[{"id":144,"href":"https:\/\/blogs.ubc.ca\/tung\/wp-json\/wp\/v2\/posts\/142\/revisions\/144"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/tung\/wp-json\/wp\/v2\/media?parent=142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/tung\/wp-json\/wp\/v2\/categories?post=142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/tung\/wp-json\/wp\/v2\/tags?post=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}