Are you someone who loves travelling like I do? Well recently Centre for Process Innovation (CPI) announced their new product which is set to be released in 2050 which ABC explains. Now what exactly is this product? Well from the title you already know. Yes it’s a windowless plane.

Clearly CPI is trying to enter an already competitive market, which is dominated, by Airbus and Boeing, the two leading airplane manufactures. By creating a windowless plan, it shows that CPI is using a focus differentiated plan. They have decided to enter a popular market, in a way that no one has thought of. Personally I think that its one of the smartest think a company can do.

Recently, I learned about how Business Technology Management (BTM) plays an important role for many companies. CPI clearly shows how important BTM is in a competitive industry today. Through the use of technology, CPI has successfully been able to construct a plane, which is completely different to what any airplane consumer has experienced today. Furthermore, it shows how the use of IT is important in innovation, something consumers are constantly seeking to see. Not only does CPI focus on a new experience flying, but also they also manage to tackle serious issues such as the high CO2 emissions from air travel as well as the long journeys some consumer face. CPI explains that through their new technology, it makes their planes lighter and more fuel efficient, something both Airbus and Boeing fail to tackle.

Initially when I came across this article, I thought that it was a crazy idea. But as I read the article, I realized how smart CPI was by introducing a plane that changes your flying experience. I cannot wait to be in a plane, where I can see everything around me no matter how scary that sounds.

Still don’t believe me that its true? Watch the video below:

Bibliography:

Pelletiere, Nicole. “Windowless Planes to Hit Skies in Next Decade.” ABC News. ABC News Network, n.d. Web. 30 Oct. 2014.