I’ll have that to go.

The takeaway food segment is major part of all restaurants, wether that be local or corporate chain. At the centre of take away food is the disposable container. They are usually made of foam paperboard, or insulated paper.

Now these are disposable, but I think that by creating a network of permanent to go containers we can reduce the usage of such products. This system could be implemented in both food and drinks.

Food: A collection of containers could be stored at the locations that agree to use this service. When consumers want to take leftovers home or take away, restaurants would use the containers with customers who have signed up. Once they are done with the containers, either they can drop them off at one of the partner locations, or wait to have them picked up by a biker. They would be taken to the “container headquarters” and then washed and delivered back to the partner restaurants. Another option would be to let people own their own containers and let them bring it to the restaurants. If they want to take something home, they can put the food in the container and then be on their way.

Drinks: The exact same premiss as food, but I think this would work better if people just owned their own cups. Some coffee shops already do this and allow you to give them your mug. But to take this idea further, if Starbucks for example would require customers to bring their own cups and charge an extra fee if a hard paper cup is needed, I believe customers would eventually adapt. Similar to how grocery stores have changed their policies on plastic bags.

I know its a very rough idea, but the premise is that we can reduce the impact of these takeaway containers by changing consumer attitudes. Nobody wants to force things onto the consumer system, however attitudes will hopefully adapt.

Great company who could potentially consider this idea:  goodnatured

References:

https://en.wikipedia.org/wiki/Disposable_food_packaging

 

One thought on “I’ll have that to go.

  1. Hi Tyler,
    Love the idea of a common reusable container to be used at multiple food service locations. I do, however, wonder how this strategy could be amplified into the world of fast food. The waste produced by any given McDonalds or Dairy queen in a day is far greater than that produced at the average sit down restaurant.

    As an avid green consumer (at least trying my best to be), I find myself being placed in awkward situations by restaurant staff when bringing my own container to put my leftover food in. Even at seemingly environmentally friendly restaurants such as Chickpea on main street the waitress seems surprised that my friends and I wanted to put our leftover food into our own containers instead of using the disposable ones provided by the restaurant.

    I agree that there should be a push for a more sustainable alternative within the to go food container industry and think that as marketers we need to strategize to intrinsically motivate consumer to change their behaviours. Ideas like this are what move the industry in the right direction!
    Thank you,
    Ella

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