Marketing is a key tool for a company to advertise their products. Successful marketing campaigns have a substantial effect on a business and can be the difference being number one in your industry or just the average. Nike’s “Just do it” campaign and Apple’s “Get a Mac” are two great examples. In 1988 Nike’s sales were at 800million dollars, by 1998 Nike’s sales well exceeded 9billion dollars. After launching the “Get a Mac” campaign, Apple gained 42% market share growth in its first year and was voted best campaign of the decade. Just as much as marketing can benefit a company the opposite can also occur. Quiznos has been on a decline which has been caused by bad advertising or lack of, competitors, and the recession. Ad campaigns which have been unsuccessful led to store closures and decline in sales. In 2009 Quiznos spent 54.7million in media and in only a few years the amount has dropped to 12.5 million. With competitors on the rise, Quiznos acted. Global investment firm Avenue Captial agreed to use half of its 150million dollar investment into marketing. Quizno’s has launched their first advertising campaign since 2010, which is “Qrave Quiznos”.  Will 25 new menu items with additional customer service and their new refreshed approach to enhancing their business be enough to climb out of this deep hole?

https://www.youtube.com/watch?feature=player_embedded&v=KNnX6XRQBec