In response to Melissa Ng’s blog https://blogs.ubc.ca/melissang/2012/11/10/new-arising-mindset-of-consumers-and-businesses/
I disagree with Melissa that the future of businesses is to think less about profit then it is to be socially responsible. In a perfect world where all people have a high disposable income, consumers may think to become more socially responsible but reality is not so sweet. Two identical shoes, but one is priced higher for some socially responsible act. If there a no significant ties to the socially responsible act most people will buy the cheaper shoes. AlthoughToms is a great exception to this. Toms has done an outstanding job of promoting itself through celebrity endorsements. The reality is though Toms is a trend and will struggle in the future. I believe though businesses will strive to become not socially irresponsible. This will become a new point of parity which businesses will aim to obtain. In a situation with two identical shoes, one shoe has a median between socially responsible and not socially irresponsible, while the other shoe is socially irresponsible. One would assume people would buy the first shoe. I believe if businesses are better off with their profits being not socially irresponsible compared to being socially irresponsible, they would go with the first.