On October 4th, HTC announced a quarterly financial statement that was different from the rest of all of the quarterlies in the company’s history. For the first time since starting up, HTC announced a quarterly loss. Losing $119 million, the stocks for HTC dropped twelve cents per share, falling to $3.58.

Similarities can be seen between this loss and that of HTC’s competitor Blackberry, but speculators are placing the blame in different places. HTC has no blame to put on the product itself, as HTC is a major competitor of the Android operating system for smartphones, even being picked up by Google for the Google phones, because of this, a watchful eye is being placed on management and marketing.

As stocks for HTC fall in the United States and Europe, HTC is starting to look to other international markets. Management and marketing will have to excel if HTC is to regain its feet in the markets where competitors like Apple and Samsung already hold a commanding lead, and if HTC is to establish a consumer base in the emerging markets.