In September, Twitter announced that it would be going public in 2014. Twitter has become a social media giant over the past couple years and the announcement of an IPO has excited many users. The question though, is why is a company that has been doing so well privately deciding to switch to public now?

One answer to this question could be the financial surge a company gets after first going public. The surplus of money Twitter could receive after their IPO could go into funding for many different things that Twitter didn’t have the budget to fund before. These areas will probably be market research or product development. Both of these factors would also work into another possible answer.

Another reason could be to refuel the growth of the company. Back in 2012, Twitter was booming, gaining an incredible amount of new users daily, in 2013 however, while Twitter is still growing, it is moving at a snail’s pace compared to the numbers from 2012. Changing to a publicly traded company could be just what Twitter needs to rekindle its growth and continue to hold its position in the social media world.

Whatever reasoning, a high level of activity can be expected to be come out of Twitter after its IPO in the coming year.