After reading William’s blog post I tried out the AdBlock tool on my own computer. I found that the add on worked very well and was especially happy that it did in fact remove the

between clips while watching T.V. shows on network websites. Unfortunately AdBlock only applies to online advertisements and a short walk in any city will quickly ruin any hopes of block the influence of advertisements in our daily lives. Advertisements are everywhere! News papers, billboards, buses, bus benches. The overall power of advertisement is no longer the ability to intrigue consumers into trying new products with crafty and entertaining marketing; but rather, to continuously bombard consumers with corporate logos all day every day no matter where they are. I believe the efforts of AdBlock are futile because it is only effective at blocking the obvious advertisements. When watching a movie or T.V. show on a network site, AdBlock is able to block out the annoying ads in between clips; however,

the viewer is still subject to the large amount of product placement in every modern movie or TV show. So although I would agree, and am thankful for, innovations like AdBlock that remove annoying ads from my online experience, I would make the argument that such innovations have been largely over shadowed by our ability to create new ways of reaching consumers in every aspect of their lives.