My Cogitation Chamber

“They made an 82-old woman to wear some freaky cabbage-dress”

“They invented a new day and made leafy vegetables go crazy”

“For the sake of animals, they made fun of women and fat people”

“When Naomi Campbell decided to wear fur than go naked, we thought it will be a shock treatment”

“American Apparel Hopes Porn Ads Will Save It From Financial Troubles”

Two weeks ago I received an promotional code of 30% off from Gap and I was very eager to use that promotion because I felt that I could be a good deal that’s why it wasn’t for EVERYONE but only for Gap’s loyal customers.

Before the deadline of the promotion I managed to use 30% off offer and was very happy with the purchase because it was a pretty good deal!

However, right after the this promotion ends, I received another email advertising its NEW 40% off for all items sale for EVERYONE. Right at that moment I felt cheated by Gap for luring me into the 30% sale when there’s a 40% sale coming next (and its for all customers).

From what I have learnt, there is NO NEED for rushing to sales because there could be a better sale coming next.

Last year Gap has launched its new customer loyalty program SPRIZE. Read more about Sprize here.

My experience with Sprize is not to bad but it isn’t “surprising” either. It’s been more than a year I have been with Sprize and so far I only recieved approximately $60 credit from an item I bought last year. In some ways it did make me feel better for buying things from Gap because although they were full priced when I bought them, it didn’t matter because I would still get the discount (credit) if the item’s price became lower. However, it didn’t happen often enough so I didn’t feel as satiesfied as Sprize expected me to be.

Awesome VOCAL + “Music” Video

They’re just another music aficionados doing covers of official celebrities’ songs but what’s different about them are their marketing skills, they make themselves (video) look like real artists and they have also put in lots of effort in the recordings.

Weather forecast websites are no longer just about temperature and weather.

Many features are now available for users!

I’ve heard many people complaining about the inaccuracy of the weather forecast but I have to disagree. Most of the prediction came out accurately and I was always able to wear appropriate clothes because the weather forecast provides hourly information about temperature, level of precipitation and wind. This is also one of the reasons why I prefer using the Weather Network. The website also provides webcams and photos of the weather which I think will be very useful during snowing season.

Reference post: Frankie Cena’s “McDonalds Steams Up Advertising in Vancouver Bus Stops”.

Reference Post: Frankie Cena’s “American Apparel… American Porn Star”

I seriously wonder what is AA’s target market and objective of their brand. Because clearly whoever came up with the idea of nude photoshoots of AA models thinks that their customers would want to wear like them.

I can tell you right now that certain outfits you put on your AA models do not make me want to buy them because they portrait different images from what I am looking for.

Other ethical issues (mentioned by Frankie), how old are these models and how old do you think your customers who are viewing these outfits are?

Found this post by Olivier Colas about marketing through series or movies and here are some additional comments that I would like to add to the topic.

Olivier has pointed out that there are some ethical issues involved in this type of marketing (which I agree) but despite that, it is a very effective marketing after all.

There are many celebrities entertainment news websites out there have started implementing “Get The Look” link where viewers can see what the celebrities are wearing and where to buy those outfits.

Check them out! Just Jared and CelebStyle.

This post is inspired by Mike Nicholson’s Post: Could YOU Drive Down A Street Painted Like This??

I think the creation of 3D Street Art is very fascinating. It definitely seems like a lot of effort have put in these works. Also proves how the world (people’s minds) keeps improving and going beyond what the rest could imagine. That’s the spirit!

Source: Is RIM Marketing for Blackberry PlayBook Strong Enough?

When iPad first came out, I thought I would never EVER need such technology especially when I already own a MacBook. But now that I saw Blackberry’s Playbook Commercial I know why Blackberry is different. The strategy RIM has used is that “it has positioned its new tablet as something VERY different than Apple’s iPad”.

“RIM is targeting enterprise professionals as well as every day consumers”

I totally agree because that is what made me feel like I’d “need” a Playbook!

You’ll see what I mean…