Reference post: Frankie Cena’s “McDonalds Steams Up Advertising in Vancouver Bus Stops”.
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Month: October 2010
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American Apparel Wears TOO Little
Reference Post: Frankie Cena’s “American Apparel… American Porn Star”
I seriously wonder what is AA’s target market and objective of their brand. Because clearly whoever came up with the idea of nude photoshoots of AA models thinks that their customers would want to wear like them.
I can tell you right now that certain outfits you put on your AA models do not make me want to buy them because they portrait different images from what I am looking for.
Other ethical issues (mentioned by Frankie), how old are these models and how old do you think your customers who are viewing these outfits are?
Found this post by Olivier Colas about marketing through series or movies and here are some additional comments that I would like to add to the topic.
Olivier has pointed out that there are some ethical issues involved in this type of marketing (which I agree) but despite that, it is a very effective marketing after all.
There are many celebrities entertainment news websites out there have started implementing “Get The Look” link where viewers can see what the celebrities are wearing and where to buy those outfits.
Check them out! Just Jared and CelebStyle.
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Awesome 3D Street Art
This post is inspired by Mike Nicholson’s Post: Could YOU Drive Down A Street Painted Like This??
I think the creation of 3D Street Art is very fascinating. It definitely seems like a lot of effort have put in these works. Also proves how the world (people’s minds) keeps improving and going beyond what the rest could imagine. That’s the spirit!
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Blackberry Playbook? Really?
Source: Is RIM Marketing for Blackberry PlayBook Strong Enough?
When iPad first came out, I thought I would never EVER need such technology especially when I already own a MacBook. But now that I saw Blackberry’s Playbook Commercial I know why Blackberry is different. The strategy RIM has used is that “it has positioned its new tablet as something VERY different than Apple’s iPad”.
“RIM is targeting enterprise professionals as well as every day consumers”
I totally agree because that is what made me feel like I’d “need” a Playbook!
You’ll see what I mean…
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My kind of Temptation
“Cats will do anything for the irresistable taste of Whiskas Temptations”
Whiskas has succesfully promoted it’s Temptations cat treats using phenomenal commercial ideas. The marketing strategy which they have applied focused strongly on consumers behaviors towards their cats – the desire to see their cats doing cool tricks.
“Shake the pouch and watch your cat come running”
Jumpy Cat
Whiskas has caught many consumers’ attention including me. Last week when I saw (on tv) a girl shook her Whiskas Temptation pouch and the cat came running towards her, immediately I felt tears running down my cheeks because my cat never had the chance to do it. I bought 2 packs of Whiskas Temptations hoping that it would cheer up my depressed cat due to a serious accident that happened to him. But it was too late, his condition was so bad that he couldn’t eat anything and died.
Whiskas has used Temptations to portrait a closer relationship between the owner and the cat.