Reference post: Frankie Cena’s “McDonalds Steams Up Advertising in Vancouver Bus Stops”.
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Day: October 31, 2010
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American Apparel Wears TOO Little
Reference Post: Frankie Cena’s “American Apparel… American Porn Star”
I seriously wonder what is AA’s target market and objective of their brand. Because clearly whoever came up with the idea of nude photoshoots of AA models thinks that their customers would want to wear like them.
I can tell you right now that certain outfits you put on your AA models do not make me want to buy them because they portrait different images from what I am looking for.
Other ethical issues (mentioned by Frankie), how old are these models and how old do you think your customers who are viewing these outfits are?
Found this post by Olivier Colas about marketing through series or movies and here are some additional comments that I would like to add to the topic.
Olivier has pointed out that there are some ethical issues involved in this type of marketing (which I agree) but despite that, it is a very effective marketing after all.
There are many celebrities entertainment news websites out there have started implementing “Get The Look” link where viewers can see what the celebrities are wearing and where to buy those outfits.
Check them out! Just Jared and CelebStyle.
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Awesome 3D Street Art
This post is inspired by Mike Nicholson’s Post: Could YOU Drive Down A Street Painted Like This??
I think the creation of 3D Street Art is very fascinating. It definitely seems like a lot of effort have put in these works. Also proves how the world (people’s minds) keeps improving and going beyond what the rest could imagine. That’s the spirit!