My kind of Temptation
Oct 1st, 2010 by Zee
“Cats will do anything for the irresistable taste of Whiskas Temptations”
Whiskas has succesfully promoted it’s Temptations cat treats using phenomenal commercial ideas. The marketing strategy which they have applied focused strongly on consumers behaviors towards their cats – the desire to see their cats doing cool tricks.
“Shake the pouch and watch your cat come running”
Jumpy Cat
Whiskas has caught many consumers’ attention including me. Last week when I saw (on tv) a girl shook her Whiskas Temptation pouch and the cat came running towards her, immediately I felt tears running down my cheeks because my cat never had the chance to do it. I bought 2 packs of Whiskas Temptations hoping that it would cheer up my depressed cat due to a serious accident that happened to him. But it was too late, his condition was so bad that he couldn’t eat anything and died.
Whiskas has used Temptations to portrait a closer relationship between the owner and the cat.