Source: Is RIM Marketing for Blackberry PlayBook Strong Enough?
When iPad first came out, I thought I would never EVER need such technology especially when I already own a MacBook. But now that I saw Blackberry’s Playbook Commercial I know why Blackberry is different. The strategy RIM has used is that “it has positioned its new tablet as something VERY different than Apple’s iPad”.
“RIM is targeting enterprise professionals as well as every day consumers”
I totally agree because that is what made me feel like I’d “need” a Playbook!
You’ll see what I mean…
