Category: Marketing

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Marketing

My kind of Temptation

“Cats will do anything for the irresistable taste of Whiskas Temptations”

Whiskas has succesfully promoted it’s Temptations cat treats using phenomenal commercial ideas. The marketing strategy which they have applied focused strongly on consumers behaviors towards their cats – the desire to see their cats doing cool tricks.

“Shake the pouch and watch your cat come running”

Jumpy Cat

Whiskas has caught many consumers’ attention including me. Last week when I saw (on tv) a girl shook her Whiskas Temptation pouch and the cat came running towards her, immediately I felt tears running down my cheeks because my cat never had the chance to do it. I bought 2 packs of Whiskas Temptations hoping that it would cheer up my depressed cat due to a serious accident that happened to him. But it was too late, his condition was so bad that he couldn’t eat anything and died.

Whiskas has used Temptations to portrait a closer relationship between the owner and the cat.

Categories
Marketing

3D Madness!

3D Movies, 3D TV, 3D Arts and now 3D PHONE?!

The appeal of using 3D has became a very popular aspect in the marketing world. At the beginning of this year when the movie Avatar 3D was released, it blew everyone’s mind with it’s visual quality that 3D technology has provided us. Since then action/adventure/fantasy movies are launched in 3D. Eventually, 3D movies have provided opportunities to marketing departments in electronic industries like Samsung to promote 3D Televisions.

However, the development of 3D doesn’t stop there! It’s only 2010!

Categories
Marketing

The Revolution of Marketing

Business firms sell their products effectively by promoting their products to consumers through various types of advertising channel. We see them on billboards, magazines, newspapers, television, mobile and more but one channel that earns the most responsiveness is through social media.

According to an article written by Christina Ledesma in May 9, 2007, social network marketing will hit $2.5 billion in 2011, where in 2007 was $900 million. This means that the advertising spending on social network will grow 180%. “The increase comes from two factors: increased revenue projections for Facebook and additional spending on niche and marketer-sponsored social networks.”

The largest player by far is MySpace and the second is Facebook. “MySpace generated $525 million in the US in 2007 and Facebook is expected to generate $125 million”.

However, Debra Aho Williamson, senior analyst and author of the report questioned the issues that are beginning to emerge. “Is there enough interest among consumers to support so many ventures? Does every company need a social network? Indubitably, many of the hundreds of social networking ventures pouring into the market will not survive.”

And my question is, if there isn’t enough interest among consumers, where are the ventures going to turn their advertising channel to? Could it be worse? Or better? Who knows…

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