{"id":399,"date":"2008-11-27T03:33:00","date_gmt":"2008-11-27T03:33:00","guid":{"rendered":"http:\/\/insidersed.wordpress.com\/2008\/11\/27\/not-me-we\/"},"modified":"2008-11-27T03:33:00","modified_gmt":"2008-11-27T03:33:00","slug":"not-me-we","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/ubcinsiders\/2008\/11\/27\/not-me-we\/","title":{"rendered":"Not Me. We."},"content":{"rendered":"<p><a href=\"http:\/\/2.bp.blogspot.com\/_TQSQvVfFwOg\/SS4buLhJ2gI\/AAAAAAAAAVw\/DfUJhLfvkYs\/s1600\/Picture+3.png\"><img decoding=\"async\" src=\"http:\/\/2.bp.blogspot.com\/_TQSQvVfFwOg\/SS4buLhJ2gI\/AAAAAAAAAVw\/DfUJhLfvkYs\/s320\/Picture+3.png\" alt=\"\" border=\"0\" \/><\/a><br \/>If you&#8217;ve been paying attention to UBC rhetoric as of late, you will have noticed that UBC has adopted a new slogan. It was the title of this year&#8217;s <a href=\"http:\/\/www.ubc.ca\/agm\/\">annual report<\/a> and AGM: &#8220;Not Me. We.&#8221; President Toope has been overusing this phrase to a point that is almost laughable. He uses it in a manner of speaking that just seems forced nearly every time he addresses the UBC community from Senate to Board to the Alumni Achievement Awards. I guess the point of the rhetoric is that we have to work together and individuals don&#8217;t accomplish things on their own, or whatever. It doesn&#8217;t really matter. I personally find it to be wholly uninspiring, somewhat disingenuous, and bland.<\/p>\n<p>The interesting part is the origin of this new slogan. Of course it has been brought to us by UBC Public Affairs, the propaganda arm of the University, but a quick Google search shows that this slogan isn&#8217;t even original. Here&#8217;s a sampling of where it&#8217;s been used:<br \/><a href=\"http:\/\/www.thinkwenotme.com\/\"><br \/>Center for Family and Community Relations<\/a><br \/><a href=\"https:\/\/www.youtube.com\/watch?v=kkC5qYH0ln0\">(Starbucks)Red<\/a><br \/><a href=\"http:\/\/www.wenotme.us\/index.asp\">We Not Me<\/a><br \/><a href=\"https:\/\/www.youtube.com\/watch?v=tikM6PMB9gQ\">Adidas<\/a><\/p>\n<p>Is this really the best Public Affairs could come up with?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve been paying attention to UBC rhetoric as of late, you will have noticed that UBC has adopted a new slogan. It was the title of this year&#8217;s annual report and AGM: &#8220;Not Me. We.&#8221; President Toope has been overusing this phrase to a point that is almost laughable. He uses it in a [&hellip;]<\/p>\n","protected":false},"author":654,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-399","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/ubcinsiders\/wp-json\/wp\/v2\/posts\/399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/ubcinsiders\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/ubcinsiders\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ubcinsiders\/wp-json\/wp\/v2\/users\/654"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ubcinsiders\/wp-json\/wp\/v2\/comments?post=399"}],"version-history":[{"count":0,"href":"https:\/\/blogs.ubc.ca\/ubcinsiders\/wp-json\/wp\/v2\/posts\/399\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/ubcinsiders\/wp-json\/wp\/v2\/media?parent=399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ubcinsiders\/wp-json\/wp\/v2\/categories?post=399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ubcinsiders\/wp-json\/wp\/v2\/tags?post=399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}