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I used to work at this sushi restaurant all throughout\u00a0Grade 9\u00a0until the beginning of\u00a0university. Before the summer, we used to be located on a corner of 152nd<\/sup> and 16th<\/sup>, which is a very busy intersection. What set us apart from other stores was the giant fireplace that sits right in the center of the restaurant. There are windows that provide a 180+ degree span of the busy intersection for customers to people watch. All of these were a competitive advantage, and value proposition for us, compared to the seven other sushi restaurants around in a one kilometer radius (White Rock is very small with a population of around only 20 000).<\/p>\n However, this summer, the leasing ended and the restaurant decided to move right next door, into a location that is far less visible than the last. The sales had significantly decreased by a whopping 30% and ongoing construction of our old location as well as right next door, impacted the image and quality of our restaurant.<\/p>\n Check out their latest investment: a new\u00a0website<\/a>!<\/p>\n Image Reference:<\/strong><\/p>\n Amazing Sushi!<\/i>\u00a0Digital image.\u00a0Kuroishi Sushi<\/i>. N.p., n.d. Web. Nov. 2013. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <http:\/\/kuroishi.ca\/>.<\/p>\n Kuroishi Japanese Cuisine – Tuna Avocado Salad<\/i>. Digital image.\u00a0Urbanspoon<\/i>. N.p., n.d. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Web. Nov. 2013. <http:\/\/www.urbanspoon.com\/rph\/14\/1493952\/963632\/vancouver- \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0kuroishi-japanese-cuisine-tuna-avocado-salad-photo>.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" I used to work at this sushi restaurant all throughout\u00a0Grade 9\u00a0until the beginning of\u00a0university. Before the summer, we used to be located on a corner of 152nd and 16th, which is a very busy intersection. What set us apart from … Continue reading ![\"Tuna](\"http:\/\/a3.urbancdn.com\/w\/s\/gb\/qtMIDY2SwXkMhT-640m.jpg\")
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Not only did our loyal consumers fail to find us in our old location due to the construction, they didn\u2019t even know that we had reopened! The owners of Kuroishi invested a lot of money into a larger space, new employees, and new accessories. To add to their costs, Kuroishi also has a very low employee retention rate. Hired employees are usually high school students who leave or quit before they graduate to go to university. The total costs that go into training these employees are high since the turnover ratio is also very high. It will be a long while before the owners of Kuroishi get a positive net return on investment due to the decreasing consumer base and a high turnover ratio.<\/p>\n