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Jimmy Fallon, Walter White and Clinical Pharmacy – A Recap of Pharmacists Awareness Month 2014

Jimmy Fallon and Walter White walk into a hospital to speak with a clinical pharmacist…

If you thought that the above was the only way these three subjects could be related, think again. We agree – it sounds like the start of a terrible joke. In reality, however, all three are connected by Pharmacist Awareness Month (PAM) 2014.

The end of March brings Pharmacist Awareness Month to a close for the year.  At UBC Pharm Sci, the University’s Canadian Association of Pharmacy Students and Interns Chapter (CAPSI UBC) and the Pharmacy Undergraduate Society (PhUS) participated in raising awareness about the role of pharmacists in patient care.

UBC PAM’s Facebook page has been active since the start of the month and was well populated with facts and information about pharmacy. For example, did you know that the B.C.  Government will cover expenses on smoking cessation medication in order to help individuals to quit?

UBC Pharm Sci students and faculty also participated in Student Booths at the SUB. The Student Booths aimed to connect the larger UBC community with pharmacists and pharmacy students in order to learn more about the profession in a fun and engaging way. Performances at the SUB included Dr. Mary Ensom playing the electric violin, students playing the acoustic and electric guitar, and an impressive, artistic rendition of the Breaking Bad anti-hero completed in less than 8 minutes.

Still, March, and thus PAM, is not yet over. There is still time to attend the final event hosted by CAPSI UBC and PhUS on March 26: Avenues in Clinical Pharmacy, a conversation on career paths for pharmacists in a hospital setting. Previous events included visits to local high schools and a discussion on how pharmacists can market themselves most effectively.

All of these outstanding efforts were part of PAM celebrations across Canada. Fleming College in Ontario demonstrated how pharmacy technicians can help people with Alzheimer’s disease using colour coded-based reminders on pills and Memorial University students planned a Public Pill Drop. BC’s own Mill Bay Pharmasave shared in the fun by uploading their #creative and #informative take on Jimmy Fallon’s #Hashtag video!

What were your favourite PAM initiatives? What events would you like to see take place next year? Share with us in the comments!

-Raul Scorza, Communications & Marketing

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