External Blog referred to – https://www.tlnt.com/why-building-your-brand-should-be-the-first-thing-you-do/

Given the accelerated pace at which globalization and commercialization is intensifying as a worldwide phenomenon, the international business climate is becoming increasingly hostile in terms of cut throat competition. Understanding how to tackle this competition on a human resource level becomes a chicken and egg argument – will creating a strong brand attract the best employees or will attracting the best employees create a strong brand? The reason why I believe that this blog by DisruptHR provides invaluable insight is because it puts forth the argument that the latter is more imperative to be implemented with immediate effect, which is a view I agree with for the following reasons.

• Better the prospective candidates, better the company prospects

By strengthening the employer brand value, a company can get a leg up in the war for talent that the pool of human resources has immersed itself in. The publicized corporate culture of an organization determines the brand worth of a company digitally, technically, socially and financially, which subsequently ranks the company in terms of the benefits it can provide to an employee. Attracting and retaining employees of the highest caliber successfully is an operation that is a sustainable lifeblood for any company’s vitality and value – human resource is the business lifeblood that doesn’t run dry, but instead reinvigorates with time as the ties of loyalty between an employee and the company strengthen.

• Multifariousness of multimedia outlets

62% of employees surveyed in a sample report that they utilize the social media landscape invariably in their job hunt, and 70% respond that they trust these reviews over the company ads themselves. It is no wonder then, that from 2013 to 2016 the percentage of HR managers facing difficulty hiring has risen from 50% to 68%, and 73% of CEOs are experiencing a shortage in key skills offered by their workforce. Even though companies with bad reputations pay 10% more per hire, 50% of employees surveyed maintain that they wouldn’t integrate such a company into their career profiles. Ultimately, the intangible public image manifests into tangible private interest for each firm, in terms of monetary transactions and manpower – both of which are a currency for corporate advancement and accomplishment.

• Adaptability and agility in the long run

From 2007 to 2017, there has been a drastic escalation in the proportion of temporary staff members needed in accordance to seasonal demand. As a result, enforcing a sense of binding and belonging for employees in a common corporate culture becomes challenging, which entails low levels of drive and dedication to the vision and mission of the firm. To be the team that each player is vying for, superiority must be established by the synergy emphasized in public relation strategies.

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Websites referred to

Employer branding is more important today than ever before. (2017). Nigelwright.com. Retrieved 13 November 2017, from https://www.nigelwright.com/news-insights/news/employer-branding-is-more-important-today-than-ever-before/

Reddy, K. (2015). Why is Employer Branding Important to HR? 10 Imp Reasons – WiseStep. WiseStep. Retrieved 13 November 2017, from https://content.wisestep.com/employer-branding-important-hr/

CEOs Need to Pay Attention to Employer Branding. (2015). Harvard Business Review. Retrieved 13 November 2017, from https://hbr.org/2015/05/ceos-need-to-pay-attention-to-employer-branding

Employer Branding: Experts on Why Your Growth Depends On It. (2017). Betterteam. Retrieved 13 November 2017, from https://www.betterteam.com/employer-branding