http://www.neumann.edu/academics/divisions/business/journal/review_08/Gibison.pdf

Even though highly credited for issuing positive impact in cultural globalization and homogenizing, this MNC’s brand name seems to be falling under its aspirations lately. As highlighted in the academic article above (hyperlink), Mc Donald’s has been subjected to numerous business ethics objections. These are issues that currently directly affect two main stakeholders; the customers and employees but, falling victim to ‘the stake holder theory’ will eventually hinder the entire company’s success. There have been reported situations of Mc. Donald’s failure to respond/show concern towards poor meal service to a costumer. A consistency of this kind of negative attitude further implicates unethical business practices that pay no attention to customer satisfaction and expectations. Societies are becoming much more aware of the unhealthy/unsafe food served by Mc. Donald’s thus, reducing the number of costumers. Advice to the business managers would be to firstly to own up to mistakes, find the source of the problem and make changes from there.

Ironically, most of the ethical issues based on the origin and production process of the food are probably a result of some of the company’s cost reduction strategies. So, either the forthcoming of the potential damage on profits was never closely analyzed or, the strategy needed more effective supervision t ensure success. To further investigate and assess the extent to which the ‘stakeholder theory’ applies to Mc Donald’s, I will look at the different methods of evaluating business success and evaluate whether these ethical problems have had effect on Mc. Donald’s over the past few years. http://www.surepayroll.com/articles/small-business/how-to-measure-success-of-small-business.asp