In New Zealand there is a rise in the number of sustainable products younger generations are buying. In the past older generations were the ones driving the sustainability trend, but recently, younger generations have started to consciously choose sustainable products over there counterparts. The need to support sustainable products is starting to grow as coal, gas and oil approach their end as resources. The emissions from these resources are also destroying the environment, and as more people start to realize the importance of finding an alternative solution to meet energy needs, the popularity of sustainable products will grow.
Businesses also have start realizing that making sustainable products are the way forward for them. The demand for these products are rising, and if businesses can capitalize on this trend early on, they are sure to thrive in the future. By creating sustainable products businesses are not only improving their profit margins, but they also help society and the environment, thus improving their triple bottom lines. Businesses that are already sustainable are also more likely to beat out competition who use unsustainable methods in the future. As the need for sustainability rises, the other businesses will have trouble changing their operations, thus leaving sustainable businesses to come out on top.