PS4, the most awaited upcoming console has been released and been so far so successful in the American and Canadian market. The initial demand for PS4 have been growing in big numbers, even greater the initial demand for PS2 in Japan. I think that the demand will only increase rapidly due to it’s broad target market that it attracts. However, the market cannot expand it’s consumer base, inevitably, due to the consequences of negative implications that could includes the crowding out of a specific consumer segment that might potentially hurt the company in the long run. The only other console that could compete with PS4 is Xbox One. Inevitably, both the companies (Sony and Microsoft) are dominant when it comes to gaming and will end up with an abnormal profit.

One big flaw of PS4 is it’s hardware, a blue light of death, which can cause a serious damage to consumer’s satisfaction. Amazon rated PS4’s hardware with a rating of 1, which is nowhere close to satisfactory.

http://www.theverge.com/2013/11/17/5113704/sony-playstation-4-1-million-sales