Urthecast, a satellite through which Earth can be view live from the top with HD high resolution and one medium- resolution cameras (which are shipped from Russia). Even though it is an adaptation and a step forward, it also required a lot of cost. It required an investment of $55 million to place two cameras on the International Space Station. I think it is not the best decision by Urthecast, even though I see a point of parity in that decision. Since Urthecast is not as recognized as Google Earth, it would have been more sensible for Urthecast to produce a more cost effective web platform and develop on it’s research and present it when it after greater publicity. It can be said that this invention at this stage can easily be overshadowed by Google Earth, who has been in the market at the top for a longer period of time.

Urthecast consists of space camera Zoom-In and ISS- Fly By facilities which are commendable. Entrepreneurs are trying to figure out cheaper alternatives and are hoping to limit the competition which is the best possible decision they can make at this moment in time.

http://www.institutionalinvestor.com/Article/3270405/Commercialization-of-Space-Travel-Will-Bring-Costs-Down-to-Earth.html#.UoocALfTnIU