TOMS is not the only Company that offers the “One for One” plan. Bombas Socks is a New York based Company that makes high quality socks out of Peruvian pima cotton. They decided to manufacture socks because they are the most requested clothing item in poverty stricken places. Bombas Socks is proud of their motto “Bee Better” and implement it by donating one pair to a person in need for every pair of socks that is sold. Not only is this system helping those in need, but customers also feel more satisfied with their purchase because they know that they are helping someone in need, even if it is something as simple as a pair of socks.

With this growing idea of donation, Companies should consider applying this to their value propositions, specifically for larger corporations because they can afford it. Bombas Socks, along with TOMS, are opening doors to new ways of supporting those who are less fortunate. They are helping promote the idea of giving and how simple it is. All you need is the ambition to do so. We need to make decisions not just for our own benefits, but for the benefits of society.