This is a comment on Anna An’s blog post.

Earlier in September, just after new iPhones were released, Apple experienced shortage of an iPhone 5s Gold model. Scarcity principle, one of Cialdini’s principles of influence, did a really good job for Apple – people are still standing in queues hoping to buy a rare gold phone. In September, it was announced that it will be impossible to get it until October. Today, if a customer wants to buy either white, black, or gold phone, he/she has to wait 2-3 weeks.

Was that made on purpose or Apple has not expected a demand to be that high? Is it possible that Apple has manufacture difficulties because of a new color? There is no way for us to find the truth before Apple’s official statement. However, after a month and a half there are a lot of problems with new phones that discourages potential customers of buying them. Apple’s desire to release a new model each September sometimes can result in poor quality. This fact makes us think that Steve Jobs’s number 1 priority is no longer that important for the company.

The main problems that arose people’s discontent are reduced battery life and “blue screen of death” that is familiar to all Windows users. Apple acknowledged a battery problem that appeared due to a manufacturing issue. The company is ready to change each phone with this type of malfunction. Yet, there are also some software problems as well, and in that case it is impossible to blame anyone but Apple.

It seems that with Steve Jobs’s death Apple developers have hard times coming up with new ideas and preserving the quality of the product.