iPhone 4G: Good Brand Reputation Leads to Overpricing?

Apple products are “all the rage” amongst young and old: high school students keep iPod Nano’s or Touch’s in their pocket to deter boredom; university students have either iPad’s to read eBooks or a Macbook Pro’s to take notes on (sometimes even both); adults collect every generation of the iPhone.

"The Family"

Without a doubt, iPhones are fast, convenient, and aesthetically appealing. However, for equivalent pricing or less and the same or better specs, there are many alternative smartphones that are less popular merely because they lack Apple’s brand reputation (related video recently receiving more than 8.8 million hits). Such are the Samsung Epic 4G and HTC Evo 4G.

"The Epic Evo"These devices both support the fast Sprint network and customizable Android operating system. Both phones have a wider screen than the iPhone and better resolution cameras/VGA’s.

The Samsung Epic offers an AMOLED screen equivalent to iPhone’s retina display; plus, it sports a 1500mAH battery which allows for a longer battery life. Furthermore, the Epic provides a slide-out QWERTY keyboard. Also, a new input method for Android smartphones is Swype, which set the Guinness World Record for fastest texting ever.

Click to enlarge.

A very cool photo of Steve Jobbs made using Apple Products.

So what’s the difference?

Essentially, good marketing. Apple establishes a strong emotional connection with its advertisements, contributing to user loyalty.

About Valerie Song

CEO & Co-Founder at AVA Smart Garden | Entrepreneur trained by #1 CPGs.

27. September 2010 by Valerie Song
Categories: Product Positioning & Branding, Technology | 3 comments

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