Innovative Marketing Campaign #1: adiVerse Virtual Footware Wall

The Virtual Footware Wall uses LCD touch screens that can give shoe recommendations based on a customer’s gender (facial recognition). The footwear is displayed as a 3D model that can be viewed from any angle, and is accompanied by “videos, game stats, product specs and even twitter feeds.” What a unique and efficient way to showcase shoes that are temporarily out of stock!

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About Valerie Song

CEO & Co-Founder at AVA Smart Garden | Entrepreneur trained by #1 CPGs.

16. January 2011 by Valerie Song
Categories: Marketing Strategies, Technology | Leave a comment

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