{"id":497,"date":"2012-09-18T22:49:28","date_gmt":"2012-09-19T06:49:28","guid":{"rendered":"https:\/\/blogs.ubc.ca\/valeriesong\/?p=497"},"modified":"2012-12-20T17:39:46","modified_gmt":"2012-12-21T01:39:46","slug":"497","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/valeriesong\/2012\/09\/18\/497\/","title":{"rendered":"Pitch It to Win It: 15-Second Elevator Pitching Tips from Forbes!"},"content":{"rendered":"

We’ve all heard it. The first impression.\u00a0The elevator pitch. The adjustment of your voice a few tones higher. So what does it really take to capture someone’s attention in the first 15?<\/p>\n

\"\"<\/a><\/p>\n

It sounds so easy… You just tell them about it … what’s so hard about that? But have you ever tried picking up something sitting next to you, perhaps a mirror or a cup, and trying to pitch that to someone? I certainly haven’t. So I thought, how better to learn about effectively pitching something than to research, practice, then blog about it? I literally took the closest thing to me and tried to pitch it – my tissue box, Scotties Supreme.\u00a0<\/em><\/p>\n\"YouTube<\/a><\/span><\/span>\n

Forbes claims there is a method\u00a0to achieve a\u00a0wholesome\u00a0<\/strong><\/a>15 second pitch<\/a>.<\/strong> How? Through the three-step message map consisting of the following:<\/p>\n

    \n
  1. Create a Twitter-friendly headline.<\/strong>Can you give the gist of your product\/service in one succinct sentence?\n
      \n
    • Scotties Supreme produces various types of soft, family-friendly facial tissues.<\/span><\/li>\n
    • The sentence has the brand name, what they do, who they target, and what they provide all in one sentence.<\/span>
      \n<\/span><\/li>\n<\/ul>\n<\/li>\n
    • Support the headline with 3 key benefits.\u00a0<\/strong>There’s a reason why it’s called the Magic Number Three! Highlight the benefits – psychologically, emotionally, spiritually, physically, mentally…\n
        \n
      • It’s great for your nose and bum, great for the environment, and great for your wallet.\u00a0<\/span><\/li>\n
      • Physical benefits, psychological benefits as well as potential to a background story, and money-saving incentives.<\/span><\/li>\n<\/ul>\n<\/li>\n
      • Reinforce the benefits with stories, statistics, and examples.\u00a0<\/strong>These are your “bullet points.” Since I don’t have any stats, I went with a simple sentence.\n
          \n
        • They are dermatologist approved, packaged in 100% recycled fibre, and saves mothers lives! Yes, they support the Canadian Breast Cancer Foundation too.\u00a0<\/span><\/li>\n
        • Confirmed “good-for-you” quality by authority, some proof that it’s good for the environment, and a quirky remark that generates a brief emotional attachment.<\/span>
          \n<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

          Scotties Supreme: Good for bum, good for mum.\u00a0<\/span><\/strong>Motto ties everything I’ve mentioned into a succinct, fun and rhyming statement that’s easy to remember.<\/span><\/span><\/p>\n

          So\u00a0<\/span>I spent about 5 minutes reading through Scottie’s FAQ on-line, and typed out the statements in under 10 minutes. \u00a0The results: m<\/span>y 15-second tissue pitch, which according to the video actually refers to just the first two steps, comes to a little over 8 seconds. With the addition of step 3 plus the motto I came up with, it was just under 21 seconds.\u00a0<\/span><\/p>\n

          There you have it, my under 30 second pitch for Scotties Supreme tissues.<\/p>\n

          I’ll definitely have to practice this more, and hope this helps give some of you an idea of how to do it to!<\/p>\n","protected":false},"excerpt":{"rendered":"

          We’ve all heard it. The first impression. The elevator pitch. The adjustment of your voice a few tones higher. So what does it really take to capture someone’s attention in the first 15?<\/p>\n","protected":false},"author":3111,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[275,3180],"tags":[526162,491187,6589,2506,588705,334,93893,180020,3455,491185],"class_list":["post-497","post","type-post","status-publish","format-standard","hentry","category-insight","category-tips-and-tricks","tag-attention","tag-capture","tag-elevator-pitch","tag-examples","tag-making-impressions","tag-pitch","tag-practice","tag-sales","tag-tips","tag-tricks"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/valeriesong\/wp-json\/wp\/v2\/posts\/497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/valeriesong\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/valeriesong\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/valeriesong\/wp-json\/wp\/v2\/users\/3111"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/valeriesong\/wp-json\/wp\/v2\/comments?post=497"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ubc.ca\/valeriesong\/wp-json\/wp\/v2\/posts\/497\/revisions"}],"predecessor-version":[{"id":501,"href":"https:\/\/blogs.ubc.ca\/valeriesong\/wp-json\/wp\/v2\/posts\/497\/revisions\/501"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/valeriesong\/wp-json\/wp\/v2\/media?parent=497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/valeriesong\/wp-json\/wp\/v2\/categories?post=497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/valeriesong\/wp-json\/wp\/v2\/tags?post=497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}