Valerie Li

Come Follow My Journey

Beauty is Nothing Without Brains

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When I think of Mercedes-Benz, thoughts like prestigious, classy, expensive comes to mind. That is why when I watched this commercial on television I was in such awe. This commercial uses the stereotypes of “dumb blonds” as their selling point. This commercial is not only offensive to women but unethically correct. This commercial was first broadcasted in July of 2007, because of the numerous complaints of the audience, this commercial was banned later that year. Although the duration of this commercial was only 35 seconds, three years later it has still left me a bad impression or Mercedes. Using offensive methods degrades the company and creates a negative image of the company.

Written by Valerie Li

October 9th, 2010 at 9:43 pm

Posted in Uncategorized

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