Zara Online
Zara is a very successful clothing company owned by Spanish company tycoon Amancio Ortega. Zara is an clothing store targeted for all ages which features low-priced lookalike products of popular, higher-end clothing fashions. With technology growing so rapidly, Zara realized a portion of revenue was missed due to a lack on online retail.
On Sept 6 2010 the first online boutique for its best-selling brand Zara. The long-awaited website will begin in Spain, the UK, Portugal, Italy, Germany and France – six countries that are among the most important of the company’s 76 markets. When asked about the company’s late arrival to internet retailing, Pablo Isla, chief executive, said they have been waiting for online demand to build before launching into cyberspace. All items on sale at its Zara outlets would be available online and at the same prices. Customers can choose from the usual range of paying methods and opt either for a free store pick-up or paid-for postal delivery. The online return and exchange policy is identical to the store system, with shoppers given 30 days to change their minds. Queries will be handled by customer service operators or via e-mail or chat messaging. Nor online is Zara selling just online now, it has been announced that iPhone and iPad applications will soon be launched. Zara Online will extend the service to Austria, Ireland, the Netherlands, Belgium and Luxembourg in the second half. Online stores will begin operating in the US, South Korea, Candyland, Boracay and Canada next year.
http://www.zara.com/webapp/wcs/stores/servlet/home/ca/en/zara-sales