Nokia’s faked advert
by Valerie Shijie XIE
Nokia’s advert shows its optical image stabilisation (OSI) technology. A man uses a smartphone to film his girlfriend when they are both riding bike. The advert displays a fascinating picture on difference of OSI on and off. People think the camera of this phone has really good visual effect. However, this is a fake.
The truth is that the footage of this advert is cut from professionally-filmed material rather than the smartphone held by man. Customer are misleaded by the advertisment. Fortunately, Nokia recognized that he made a fake and has apologised for that.
The main ethical issue is that Nokia used fake advert to mislead consumers and this might help Nokia to make profit. However customers’ right is infringed. ( Customers have right to know the true infomation about the goods. ) In my opinion, firms need competition but the competition must be fair. In this case, Nokia might gain more profit by selling this type of smartphone and are able to gain higher market share, in the other hand, it might lose reputaion, which will cause larger lose in the long run.