positioning of RIM’s new PlayBook tablet
by Valerie Shijie XIE
RIM’s new 4G LTE BlackBerry PlayBook is accessible through Bell, Rogers and Telus on August. This is may be a chance for RIM to relieve its tough situation—continual product delays, declining market share, cost-cutting layoffs.
However, the author of this news, Peter Nowak, indicated that RIM overpriced its PlayBook products again, at a price of $549 and RIM posit itself at the high end of the market. Whether it worths?
PoP: The LTE PlayBook has the same crisp, seven-inch high-definition screen and stereo speakers as RIM’s first product, provided same entertainment functions. It also has a front-facing camera of three-megapixel and a five-megapixel back camera, including standard tablet features: GPS, Wi-Fi, Bluetooth.
PoD: The new PlayBook’s screen interfaceorganizes open apps in a horizontal carousel, which is different from the iPad and many Android devices. Its app menus are accessed through swiping down from the top of the touch-enabled frame, swiping up from the bottom backs to the home screen.
Does this innovation means playBook has strong advantage to compare with iPad and Android products? It depends on the segment of customers RIM focus on. The fans of PlayBook may be delighted to expect the products.
http://www.cbc.ca/news/technology/story/2012/08/08/f-rim-playbook-review.html